Case Study 3

For this assignment we were to review the same news story from 3 different international sources. I chose to cover the release of secret emails detailing Osama Bin Laden's burial at sea.

My sources were as follows:

1. Aljazeera - Secret details of Bin Laden burial revealed

2. New York Daily News - Internal emails offer details on Osama Bin Laden's Burial

3. Daily Mail - Revealed: Military emails show that NO U.S. sailors witnessed Osama Bin Laden's secret burial at sea

The Associated Press were able to successfully invoke the Freedom of Information Act to obtain e-mails about the burial of Osama Bin Laden. These e-mails detailed the delivery of Bin Laden's body as well as the process of the burial such as the fact that they followed Islamic burial practices in preparing his body.

One thing that all three articles pointed out was the fact that while the Obama administration has made the promise to be transparent and open with the public, this is has been one of the most secretive operations in recent history. No photographs or video have been released and even the burial was done secretly. The articles all point out that while it was done on a Navy ship, no naval/military personal that were not high ranking were in attendance or knew about it. The Daily News article even pointed out that the Pentagon has said they have no records of DNA results, a death certificate, or autopsy report.

The differences are few and far between. Stylistically they were all very similar and I felt they seemed fairly balanced and free of much political or social bias, but I did notice that the article from the NY Daily News focused a bit more on the actual capture and killing of Bin Laden, even going so far as ending the article with a fairly graphic quip about his death - "Their target ducked into his bedroom, where SEALs chased and plugged him with one shot to the chest and one to the head." It seems like a fairly strange way to end the article but maybe because it is American, and specifically it is from New York, they know that their demographic likely has a much more personal connection with the story.

As far as where the stories were located, it was fairly easy to find them. For Al Jazeera I simply clicked on the "Americas" link and it was one of the top stories. For NY Daily News, it was listed under News and World. For Daily Mail it was under News and Headlines. So all were fairly visible, but on Al Jazeera it was the easiest to find.

Ultimately I found myself surprised by how similar each of the articles were. I imagine this is due to the fact that the information was (from what I gathered) originally released by the Associated Press and so these journalists were all working from the same source material. I found the Daily Mail article to be slightly more interesting due to the extra photos and a few extra facts given and the Daily News article to the be the least due to the unnecessary inclusion of graphic details about Bin Laden's death, but ultimately they were all pretty similar and reflected the same information.

Alone Together

1.I do on occasion go on mini technology breaks where I will go a few days without getting on my computer or watching television, but rarely do I go more than a few hours without checking my phone, so I wasn't sure how this would work. I decided to do my four hours this morning when I was running errands. I had a doctor's appointment to go to which I knew would leave me with a lot of downtime, a trip to the pharmacy, and a few other things. I usually spend a lot of my time during these times answering e-mails, texting, playing games, and whatever else I can to occupy myself while waiting. Instead I just hung out and waited. And wasn't sure quite what to do with myself. Luckily I had things to do and I wasn't just sitting around at home.

2. Other than being a bit bored and wishing I could answer some e-mails and return a phone call or two I didn't have much of an issue going four hours without technology. If I had thought ahead a bit more then I would have brought a book with me. Regardless, I was just fine. The time I spent without my phone or iPad left me with little to do other than people watch and that is what I did. I noted quite a few people doing what I normally do - playing with their phones. Kids at the doctor's office playing games instead of talking to their parents, adults texting or surfing the internet rather than talking to each other, etc. It is so normal these days that you don't really notice how much time people spend interacting with their phones or tablets rather than each other.

Video Project

For my video project I spent some time at the dog park with my puppy, Radar. He is a pretty awesome little dude and has an incredible amount of energy. I chose the dog park because it is a great place to not only get your dog some exercise, but also to meet people. Every time I go there I end up having interesting conversations and making connections with people who I would possibly never otherwise meet. The music is by an awesome musician by the name of Frank Turner. I thought it was an excellent choice because it is fun, upbeat, and the lyrics go well with the idea of being forever young and enjoying life - just like radar.

A College Student’s Idea of a ‘Well-Branded’ Digital Image.

For my samples I chose to look at Colleen Wainwright's "Communicatrix", Chris Pirillo's site, Kelly Rigotti's "Almost Frugal", Bob Baker's "The Buzz Factor"  and on Linked in, I looked at Thomas Clifford and Jason Alba.

I think the key element to all of these sites is that the owners did a great job of ensuring that we, the viewers, knew what the point of the site is.

These websites and blogs are fairly simple, well laid out, and make it easy to find the information that is needed. A potential employer could easily find out who these people are and what they do that makes them special without a lot of extra work. A great example is Colleen Wainwright's "About" page. She has it laid out like an FAQ where she poses questions and then answers them - often in a humorous way, but always thoughtful and interesting way. This made me want to continue reading and would make it more likely that I would want to pursue this person in business.

On Linkedin, which is essentially a social resume site, the focus lies on a few things: having a complete resume with a lot of relevant experience and insight on those experiences, and good connections. The connections seem to be very important on Linkedin. If, for example, you have your employer, boss, and other industry people as your endorsements it is probably more likely that an employer would want to contact you. Ultimately Linkin sites seem to be much more straight forward than blogs or personal sites. They are focused almost solely on the work you have done and what would make you a good candidate for a job.

Other things I noticed are a strong focus on social media, having a strong and friendly photo of yourself, and focusing on your strengths and interests.

Five Criteria for a well-branded digital presence in college:

1. Clarity - be up front about who you are, what you are interested in, and what your motivations are. This doesn't mean talk about your friends
2. Professionalism - be professional! This doesn't mean you can't have fun or but funny, just make sure that the vulgarity is gone, the photos of you drinking with your buddies aren't visible, and (depending on the goals you have) your political and religious views are not a focus.
3. The future - talk about your long-term goals and what inspires you, both on a daily level and to meet those goals.
4. Resume - let people know what you have already done so they can see your accomplishments. As a college student your grades, clubs, and other non-academic achievements could be important.
5. Visibility - Make sure that your site can be seen and accessed by people! And make sure that if you do you have a personal facebook or journal page that it can NOT be seen by those who shouldn't see it.

My own digital presence is fairly lacking. I have had a lot of visible accounts in the past, but I have tried very hard to lock them down. I have either made most of them completely private or "friends-only" so that my friends and family are the only ones able to view my posts and photos. I also have a number of other blogs that are not connected to my name in any way. The one thing I do have open is my Linkedin profile. I have been meaning to expand that, but have no had much to add to it for a while. I think I will definitely add more information as well as add more contacts. In the future I will create a personal site for my resume and as a way to have sort of a digital business card I can send to people.

Usability Study

Craigslist
http://www.craigslist.org

Communication and Message:
What is the purpose?
To allow people to buy/sell things, find/post jobs, and communicate in community oriented forums.

Intended Audience:
It does not seem to have an intended audience. It seems to be aimed towards anyone (likely adults) who has something to say, buy, sell, or who is looking for a job or employee.

Content:
Is the content organized in an intuitive manner?
Yes, the website is very simple and laid out with almost all content/links on the main page itself. Very little digging is required to get to where you want to go.

Usability & Interface:
The website is very consistent throughout. The three main page styles are the directory page, the pages listing posts under each section, and the posts themselves. All are very consistent in style and presentation and make it easy to get back to where you were before. There are no graphics which makes load time very quick and less confusing. There are also options at the bottom of the main page to choose different styles for mobile, tablet, and regular formatting.

Navigation:
Very consistent throughout the site. It is extremely easy to tell which items are links and which are not due to the color scheme selected. The site is basically a directory of links.

Overall Success:
I don't have any real suggestions for the site. It is extremely basic and effective which is likely one of the reasons it is so successful. Ease of navigation and use are key parts of the site.

Video Review

For this post I will be reviewing 3 Youtube videos and 2 Vimeo videos and comparing/contrasting them based on their quality as well as pointing out the trends I see in the overall content of the sites.

Vimeo - 

Video 1 - "Made on Earth" by Enrique Pacheco

An extremely beautifully shot piece showing many different landscapes, both natural and man made. The shots are time lapsed and sped up and most have a gradual pan over the site. This combination of effects allows sunsets and sunrises to change the natural lighting and reflection in each landscape and is a really wonderful effect. The music is extremely powerful and works great with the imagery. It feels like a highly polished professional production.

Video 2 - "Ordos" by Charles Lanceplaine

A skate video shot in a city in China which is nearly uninhabited, but large and almost new, this video is extremely well done. The shots are well chosen, the angles are great, and the music works well with the piece. The location alone shows that the production is not just that of some random skate kids, but a group of talented people who either have connections or know what they are doing. Very interesting and fun.

Youtube -

Video 1 - "Skweezy and my son Pnut" by ChAinHanGlOw69 aka Skweezy Jibbs

In this video our host, Skweezy Jibbs, rants about a bunch of nothingness and then introduces us to his "son" Pnut. Who is a monkey. A fairly pointless video but I have seen some videos by Skweezy Jibbs in the past and they have been pretty funny, unfortunately this one wasn't. Overall the video and editing quality is pretty low. I think this is part of the appeal though, as it is supposed to be the web show of the character Skweezy Jibbs, and he does it out of his apartment. Other than a few cuts and credits there is little done. The lighting and music have little to no positive impact on the overall product.

Video 2- "Hey It's Pomplamoose - Theme Song" by PomplamooseMusic

A very high quality theme song recorded for the Pomplamoose live webcast. Pomplamoose, for those who are not familiar, is a musical duo who record the creation of their songs and upload them as music videos. The videos show clips of each individual sound being recorded, including the vocal layers. Their music is really quite unique and the videos show a great deal of creative editing techniques to create something that is extremely fun and interesting. The audio quality is high as well.

Video 3- "Deep Dish Fastfood Pizza - Epic Meal Time" by EpicMealTime

Epic Meal Time is a short that has been on youtube for a few years now. Each week or so the Epic Meal Time crew assembles to create some sort of culinary monstrosity. The goal of this is to pack as many calories as possible and include as much meat (usually bacon) as they can into the food. This week was a fast food pizza. The quality of the video is fairly good and it seems that whoever is working the camera knows what they are doing. They combine indoor and outdoor shots, shots during the creation of the food, and a final scene where they eat it. The music helps impact the overall piece by making it seem that much more "epic".

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Ultimately, it seems that Vimeo caters to a crowd that is significantly different than Youtube. Vimeo's content is generally very high quality - often seeming extremely professional. These videos likely had budgets and crews working on them. Youtube seems to be largely for a crowd that is doing it themselves. People who makes videos in their homes or with friends. While many videos on Youtube are high quality and well made, they still lack that "professional" polish. While Vimeo content seems like something you would see in an indie movie theater, Youtube content is largely content you may see on Comedy Central or MTV.

Podcast Project

For this podcast, Mike Hershberger and I talked about the various elements of VOIP services, specifically Skype, and how they are used.